Marketing Executive

Marketing Executive

Using your already strong Marketing Executive skills and experience, you will oversee the day to day marketing activities for the marketing department.

Duties of the Marketing Executive include:

  • Planning, developing and implementing effective marketing campaigns and events.
  • Using the full marketing stack for the company’s marketing communications, applying Inbound methodology.
  • Understanding the product and customer profile and helping develop strong value propositions.
  • Writing copy for marketing collateral, including brochures, letters, emails and websites.
  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
  • Producing an accurate summary of total spend at the end of a marketing campaign.
  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.

Requirements of the role

  • Degree in Marketing would be an advantage as would CIM qualification.
  • Previous experience in a similar role.
  • Strong project management/organisational skills.
  • Experience of digital and social marketing, including marketing automation software (preferably HubSpot).
  • Ability to use spreadsheets and marketing automation reports to analyse data and spot trends.
  • Understanding of customer segmentation.